Animoto

Every fortnight, like-minded Wunderman colleagues get together to indulge our passion and appetite for all things digital. We swap links, engage in 'wide-ranging' discussion and vote on the best online content. We call it Digital Jam and everyone is welcome.

This week comes from one of Wunderman’s social media experts, Jonathan Lyon

Image slideshows have been around for a while. We are used to wading through the monotone pace of image slideshows from our albums in computer or photo services such as Flickr, Picasa, etc.

Animoto aims to put an end to image slideshows as we know it. Animoto is a web application that takes your images and a song of your choice and creates a short video with incredible image transitions that sync with the rise & fall of vocals, rhythm, etc in the song.

Animoto was created by people who worked in the video industry and this was born out of their desire to bring the professional film like effects we see on TV and films to everyone.

Animoto works by analyzing and combining user-selected images and music with the same sophistication that goes into post-production techniques used in films and television.

The technology takes into account every nuance of a song – the genre, song structure, energy, rhythm, vocals, etc.

And guess what? No two videos are ever alike. Ever. Even with the same set of images. That’s the beauty of Animoto.

So, would you be giving this a try?

 

 

A summer of firsts

Just to prove how much fun a student can have and how friendly and welcoming Wunderman is, we threatened asked Saadya Gellens to write about his 10-week internship.

A summer of firsts

This week, my summer-long internship with Wunderman UK will draw to a close. It’s been a summer of firsts: my first time in Europe, my first time really travelling alone, and my first time walking into an office with out knowing a soul.

It’s taught me a lot about UK culture, advertising, and even myself.

Culltcha?

Obviously it took me a few weeks to really get used to the accent, but after that, it was pretty smooth sailing. I was able to really appreciate the more laid-back lifestyle of the British, and get a chance to be taken out to all sorts of cool and interesting places (Shoreditch being my favorite!) by newly made friends from around the office.

The forefront

In terms of advertising experience, this summer afforded me the opportunity to really be on the edge of advertising. I was challenged constantly to come up with new ideas and campaigns for Land Rover and Nokia, all the while getting positive and constructive feedback from teams and creative directors.

I delved into the tech world, thinking in terms of how I could utilize the newest innovations like augmented reality and motion-sensitive cameras to solve our client’s problems. I turned bus shelters into cages, web pages into mud, even worked on developing a couple of YouTube mini-series.

Attitude is everything

Taking on an internship as the only foreign intern was a daunting one, but staying positive and constructive has been the key to being able to achieve my goals and contribute to the creative department.

I had great teams and creative directors constantly pushing me to do great work, but also checking up on me to make sure I was doing well and taking me out for a pint after work to make sure I was relaxing as well as working hard.

All in all, I’m really going to miss London, the non-stop, exciting life of a creative agency, and the friends I’ve made this summer.