Ironed Mike's pants. Eating a cheese sandwich.

Ironed Mike's pants. Eating a cheese sandwich.

Too much information alert! In today's uber-connected world, it's become easier than ever to share stuff with masses of people at the click of a button.

No doubt you know someone who is a habitual Facebook updater and insists on sharing their every waking moment. Well, it's exactly these verbose friends that inspired a recent Wunderman UK campaign.

In partnership with Pringles, a creative challenge was put forward to the global WPP family of agencies. Its aim was to reinvigorate the Pringles brand with some coolness. Wunderman UK came up with three ideas that made the shortlist and the eventual winner – 'Help the Oversharers'.

It was a worldwide Facebook first to create the neat little plug-in, which gave people the ability to poke some light-hearted fun at friends who were spouting off just a bit too much.

The strength of the idea was transforming the message of 'the sharing snack' into something arresting and engaging. So, when everyone was zigging towards social media, this campaign zagged in a different direction – utilising the power of social networking while questioning the value of some of the content. Clearly, it was a message that resonated, as shown by the results and the fact it was shortlisted at Cannes Lions.

Check out the 'Help the Oversharers' case study on the Wunderman UK website.