The leaves are falling and thoughts are turning to Christmas. Hoping that it might spark some inspiration, we wanted to share a case study of a seasonal campaign for Nokia called Have a Finnish Christmas. In fact, this case study is one of a new set of featured campaigns from last year, work which might provide some food for thought for this year’s Christmas campaigns.
Have a Finnish Christmas centred on the simple idea that the way we now celebrate the season originates from Finland. It’s a fun and interactive campaign that combines a microsite, a competition between UK towns, a Facebook page, email and a mobile app, to give a taste of what it’s like to experience a Finnish Christmas. Overall, it was an entertaining and engaging way for consumers to get to know a whole range of Nokia products and services.
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