Wunderman “Ninja” social media unit grows to 20 with the addition of a developer and blogger outreach agent. Opened in May with 17 people the team work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover. Headed by Jon Wade, Wunderman’s digital strategy director and Catherine Hornby, business director, the team is gathered from a variety of backgrounds including search, professional blogging, politics, account management, creative and strategic planning.
The Ninjas worked on the launch of the new Range Rover Evoque, their efforts resulted in Range Rover being a top-ten trend term on Twitter and over 70,000 YouTube views of the branded channel the week of unveiling.
Tasked with capturing search engine results pages (SERPS’s) and generating increased traffic to client websites, Ninja is a conduit to increased advocacy, broader awareness and ultimately greater brand recognition.
Brendan Tansey, Wunderman CEO says of the new unit: “The Ninja team is a force for further change in our business. In keeping with the Wunderman DNA, we only got into the social media business when we worked out a way to monetise it for our clients.”
Wunderman is in conversation with several other clients including Procter & Gamble, Microsoft, and Lufthansa with a view to having Ninja develop their online focus.