Every fortnight, like-minded Wunderman colleagues get together to indulge our passion and appetite for all things digital. We swap links, engage in 'wide-ranging' discussion and vote on the best online content. We call it Digital Jam and everyone is welcome.
Google's campaign to win the browser war has been hard fought in the past few months. Following up on their low-fi Rube Goldberg machines and, more recently, their speed tests comes Chrome Fastball. A decidedly more high tech campaign, Fastball combines various web services into an addictive game.
The game builds on the 'simple but speedy' ethos of Google's offering. The goal is to get the chrome ball to the end of the course, completing a series of challenges sandwiched between YouTube clips. Each challenge uses a different web service; guess the best method of transport (Google maps), complete the artist name (Last.fm), and find ever lower indexed search terms (Google search).
It's the fact that this game uses Google (and non-Google) services that makes it so interesting. It manages to create a clever and compelling campaign from exactly the sites that Chrome users will load up every day. But it also retains the over-arching campaign look and feel and key message; Chrome is both simple and fast.
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