Every fortnight, like-minded Wunderman colleagues get together to indulge our passion and appetite for all things digital. We swap links, engage in 'wide-ranging' discussion and vote on the best online content. We call it Digital Jam and everyone is welcome.
The first Digital Jam of 2010 was full of new excitement for the new decade. We saw a frenetic Flash game and debated bra colours on Facebook. But Google stole the show this week with two videos; an advert for their browser Chrome and - the winner of the session - an introduction to Google Goggles.
Released just over a year ago, Chrome is fairly new on the browser scene. It’s a rethink of how browsers work and in typical Google style it’s upset the entire market, having already overtaken Apple’s Safari in market share! Google are obviously pushing Chrome with a big campaign and this clever video demonstrates its advanced features with refreshingly simple animations.
We also saw an introduction to Goggles; Google’s visual search technology. The tech here is stunningly clever (another Google tradition): allowing you to search on images and location instead of typing in some text. The potential here is huge; just imagine a whole Internet of price comparison available to you at the click of a shutter while you’re out shopping!
It seems like Google is taking over the world, everything they touch turns to gold and every market they enter gets shaken up. But should we worry about such a fast growing influential company, or should we trust them and their motto “don’t be evil”?
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