What have a Wunderman planner, creative and suit got in common? They've all been intensely following and exploring the debate of free versus paid content. Constantly in flux, intellectually disputed and haunted by the spectre of big business, they're also finding that the current landscape is changing day by day. Part of our series on ‘free’.
Will Poskett, Wunderman’s new graduate planner, has been thinking hard about digital and how it’s changing the future of journalism. We’re proud to share with you his report on ‘Innovations within Online Journalism’.
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