Did you know?

‘Did You Know’ is an amazing video that’s been making the rounds recently. It’s packed full of amazing facts about how digital is changing our world. We’ve been asking the famous faces of Wunderman what they think about ‘Did You Know’ and the changing media landscape.

Nick Boettcher, User Experience Consultant

“At the end of the day I think it is quite obvious that we have easier access to more information, with multiple access points, compared to a while ago. Despite the amount of information we have, I think people still want quality information. It is becoming harder to find the choice bits in amongst everybody’s opinions. It isn’t about finding or utilising all the different ways to get your message out there; we should be focusing on the quality and reliability of the message. It is that which will make people come to you and listen.”

Simon Diss, Microsoft Art Director

“Wow! It really hits home how important digital communication has become in recent years and how powerful it will be in the future.
Watch this space!”

Roz Hase, Ford of Europe Digital Planner

“This video really helps to quantify the power and impact of digital channels, and how users media consumption patterns have changed so much over such a short period of time.  The numbers and volumes are staggering but for brands it is about figuring out how best to use these channels in the most optimal ways to engage with their audience.  I think one of the most interesting areas is how social media and digital channels are being used in politics – there is the potential to use this channel as a real force for good and to get people to sit up and take notice.”

Craig Hohaia, Nokia B2B engagement team lead

“This really stops you in your tracks and makes you think. I remember my first cell-phone, our family’s first home computer and our first touch-tone phone. But I can honestly not tell you when I got my first email address, looked at YouTube or Googled something. It seems it’s just been part of the landscape for so long and is so indispensible.”