Update: The site discussed here has unfortunately been updated and replaced, it's therefore no longer visible at the given links.
Twice a month a group of like-minded individuals at Wunderman get together and indulge our collective digital appetite with a session of link sharing and discussion. We call this Digital Jam. Everyone is encouraged to show off the most cutting-edge content they’ve found and we vote on the best at the end.
We had an outright winner this week; the website of creative agency Wieden + Kennedy. Now we're not ones to shy away from praising other agencies when they get it right and the W+K site certainly does just that.
Every agency is eager to show off its work, sell its talents and demonstrate its innovation (we certainly are) but finding a ground-breaking way to do this is a rare and beautiful thing, the Wieden + Kennedy site is just the ticket.
Set against a backdrop of stars and mapped on a timeline is all their creative. Opening any section gives you an overview of every area connected to it – client, office, people. Clients explode like supernovas, with individual work orbiting each one, and offices grow tendrils of clients and people. Although the design at first appears cluttered, cold and mathematical, delving deeper reveals an elegant simplicity from the perceived chaos.
Having conquered the deep, starry space the W+K site then goes on to master time travel. Their full archive of work is available as far back as 1982, even previous clients that have long dissolved into space dust.
For an innovative visual way to map out every aspect of an agency this is certainly a success and it's a deserved winner of Digital Jam.
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