Every fortnight, like-minded Wunderman colleagues get together to indulge our passion and appetite for all things digital. We swap links, engage in 'wide-ranging' discussion and vote on the best online content. We call it Digital Jam and everyone is welcome.
Last week's highlights included the Panasonic 8xLife Facebook campaign, dramatising their new camera’s optical zoom. The challenge? Become a Facebook fan and submit images that make everyday objects look larger or smaller than they actually are. It’s certainly a cost-effective campaign, but time will tell if it’s a big enough idea to give other user- generated content photo sites from Ford and Nikon a run for their money.
We had a look at the introduction of high resolution 1080p videos to YouTube (select 1080p in the lower right corner) which brings whole new level of resolution to enjoy.
Orange’s Friend-o-Meter is an interesting (some might say intrusive!) use of social networks, with a light-hearted quiz about friends by mining their profiles (can you remember which of your friends are a Taurus?)
The site that got the biggest thumbs-up from the Digital Jammers was Sony’s Fantasy Festival. This site is a novel twist on the old fantasy football league formula, asking consumers to submit their ultimate music festival line-up. Users compete for the festival with the most ‘buzz’, which is calculated by plays recorded on last.fm and by blog traffic about the bands selected. The site provides a fun engagement and interaction on a cleverly designed platform for Sony to promote its electronics and music industry portfolio.
If you've seen something online that's impressed you, comment below or email us your thoughts. Keep on jammin'!
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