Twice a month a group of like-minded individuals at Wunderman get together and indulge our collective digital appetite with a session of link sharing and discussion. We call this Digital Jam. Everyone is encouraged to show off the most cutting-edge content they’ve found and we vote on the best at the end.
We had a delicious spread this time, including an augmented reality postage helper from USPS, online buzz visualisation for FIFA 10 and a demo of amazing video graffiti technology.
Runner-up was the new Uniqlo collection site; an innovative showcase of the 2009 Uniqlo range in the form of a catwalk show linking out to their ecommerce store. Sharing second place was a page takeover for the French TV show Braquo; a clever piece of media where cops jump out and start “smashing up” the MSN France homepage.
Our fortnightly winner was The Fun Factory - the bottle bank arcade. The Fun Factory has featured in Digital Jam before, it’s an initiative of Volkswagen based on “the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.” It’s a competition open to anyone with ideas for how to prove the ‘fun theory’. The world’s deepest bin, piano stairs and the bottle bank arcade are all just real-world implementations of this. We love all of these; hopefully they’ve got more great inspiration around the corner.
All in all it was a very successful Digital Jam. We’ll share how the next one goes and what great stuff we discover! Keep up with the latest on Twitter by looking out for the hashtag #digitaljam.
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