Twitter has been a hot topic for the past six months; rarely a week goes by when the microblogging service isn’t mentioned on mainstream TV and offline news channels. Sky News has even appointed a Twitter correspondent who scours Twitter for breaking news. However, with phenomenal growth and success inevitably come challenges and unknowns.
Until twelve months ago Twitter was only popular in the technology and digital media industries. However, since January 2009, it’s hit the mainstream with the help of celebrity endorsements. It’s also proved its worth in helping to report the protests around the Iran elections, which may have otherwise gone unseen by the rest of the world.
In the last six months, we’ve seen microblogging become part of many people’s daily lives, especially in the US which accounts for 62% of all Twitter profiles. In March 2009, Mashable reported the Twitter growth rate to be 1,382%.
Here at Wunderman we love Twitter – even our cafeteria tweets – so this coming week we’re bringing you an entire week of Twitter. We’ll guide you through the history, give you some examples of how it’s done right (and how it’s not), tell you what the future holds, let you in on our top tips, and reveal the best tweeters to follow.
Now you can check out the full report below.