The only thing conventional about the Boone Oakley website is that it gives users what they want to see - a selection of work, a bit of personality and contact details.
The full service agency website caught our eye because it’s not a traditional website built in a conventional way. If you type in booneoakley.com you are redirected to a YouTube site where an annotated video is used as the homepage, linking to other ‘pages’ – similarly annotated videos – with various pieces of information.
Take a look around the site and you will find yourself smiling at the naming of Obama’s dog, BO, revolted by the marketing director whose wife has him killed and mesmerised by a cat playing a keyboard.
The site has attracted many blog posts, both positive and negative. Some bloggers argue that the usability lacks as the navigation items start a new video making it clunky to get around, some say it’s a stroke of genius taking a seemingly common everyday tool such as You Tube and creating a quirky and unique website, either way, it caught our eye.
So, what can we learn from this? With technology developing so fast we should consider innovative and unconventional ways of getting to our target audience.
Take a moment to see You Tube annotations in action
More information about You Tube annotations
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