A whole host of crazy inventions and ideas.
P&G set its agencies the Sustainability Challenge as part of Earth Day on Wednesday 22nd April. Together, we had to come up with 101 innovative ideas for re-using empty Pringles cans.
With less than a week to complete the challenge, Wunderman became Pringl-ised. You couldn’t walk anywhere without hearing the unmistakeable ‘crunch’ of Pringles being enjoyably consumed. Across people’s desks were walls of Pringles cans, ready and waiting for when inspiration hit.
Eventually, after much furtive scuttling, periods of suspicious absence from the creative team and friendly rivalry, the submissions were sent off to P&G for adjudication. Over 100 entries were submitted globally by affiliated agencies.
Wunderman waited with baited breath… Then we all forgot about it and the last Pringle crumb was swept away.
UNTIL… a couple of weeks later.
P&G presented all the submissions and announced winners for each of the categories: Out of the Can (Most creative), Can-do (most realistic), Craft-Can-Ship (best executed) and Final Can-tasy (Overall winner). Whilst all the Wunderman entries were highly commended, we discovered we’d also won the Final Can-tasy category!
Take a look at some of our entries and winning submission here:
Pring-Olympics
See how much fun can be had with dodgy sportswear, some super-athletes and a spot of recycling of empty Pringles tubes.
http://www.flickr.com/photos/wundermanuk/sets/72157617218473978/with/3467646029/
Pring! Pring!
Here's how to make your very own Pringles phone. It really works too---awesome!
Pringle Slide
Einstein stars in our take on the Barclaycard ‘slide’ advert
And the winner….
Pring My Ride !
Transform your old school wheels into a super-rad street hog that's guaranteed to get the ladies queuing for a ride.
The ultimate prize, the Pringles Sustainability Trophy, now safely housed in Greater London House.
Written by Eliza Flynn.
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