Scrappage goes live - before the competition

As reported by brand republic, Wunderman and Ford were the first to launch a marketing campaign for scrappage, following Wednesday's Budget announcement.

In fact, the content about scrappage appeared on http://www.ford.co.uk/ within three hours of Alastair Darling's confirmation of the Scrappage Incentive Scheme.

The online advertising executions (for example, the banner below) were tweaked to reflect the finer details of the Scheme and were trafficked through Flashtalking before going live at 6.00pm on the same day. Our clients at Ford were impressed by our thinking and execution of this time-sensitive initiative.


The scrappage banner storyboard, live on http://www.ford.co.uk/