Customise and race the new MiTo across different stages in this game. Score a top racing time and you might even win the car.
A real ‘I want one moment’, until you discover it’s a brilliant parody that’s actually an emigration ad for Novia Scotia.
A clever campaign by McCann Erickson to raise awareness of skin cancer that’s already fooled over 30,000 sun-worshippers, according to Brand Republic.
Is it an elaborate viral marketing campaign? Is it an absolutely mental response to a Pepsi brief? Was someone looking directly at the sun for too long (remember, your mother told you not to do that)? Apparently leaked by a freelancer at Arnell, it’s certainly worth a look.