On September 5, 2008, Wunderman UK hosted an event with Emma Jenkins (Head of Interactive at Procter & Gamble), Rebecca Jennings (Principal Analyst at Forrester) and Shane Atchinson (CEO of Seattle-based performance marketing agency ZAAZ). The event was led by Michael Nutley, Editor in Chief of New Media Age.
It was an opportunity to have an impactful conversation with people who can actively help to prevent websites from leaking money.
Attendees discovered the expert view on web optimisation and monetisation of customer behaviour.
We saw how marketers use new technologies to communicate and build relationships with their customers.
Below you can find the presentation material for each of the session.
It was an opportunity to have an impactful conversation with people who can actively help to prevent websites from leaking money.
Attendees discovered the expert view on web optimisation and monetisation of customer behaviour.
We saw how marketers use new technologies to communicate and build relationships with their customers.
Below you can find the presentation material for each of the session.
For Rebecca's presentation click here
For Shane's presentation click here
For Emma's presentation click here
For Shane's presentation click here
For Emma's presentation click here
